Plays in 48 hours: 1,300,000
Time on site: 5:18
Ralph created a campaign to promote what has become one of the biggest videogame releases of 2012.
Online versions of videogames are made all of the time, it's never been done like this before though. The online game became the heart of a campaign which imagined what would it have been like if THE BORDER LANDS came out in 1989. Press packs, online videos and the game itself gave the audience loads to get involved in and talk about.